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Diploma in Advertising & Marketing

Training Outcome    

  • Explain the roles which advertising can play in the contemporary marketing mix and marketing environment

  • Learners will be competent to create designs

  • Acquire the skill to research and understand the competitor’s strategy

Introduction to Advertising & Marketing Communication

This module introduces to ADVERTISING – background, evolution to the contemporary landscape – the current scenario of the industry with the digital revolution emerging as a dominant channel in the Media web..

2

Marketing - Introduction & Basic Concepts

This paper introduces the learner to the INTEGRATED MARKETING COMMUNICATIONS, promotional tools,  the understanding of various communications tools, how they work and how to tweak your communication for these various means to get the message across.an important component of advertising& marketing is market research that help brands enter the minds of the consumer. Here learn to Create questionnaires and identify a target audience for a specific product to be launched

3

Advertising - Marketing Environment & Consumers

Understanding the Business Environment: Local, National & Global  is an integral part of advertising and marketing . Here you learn to understand, Business Strategy, Critical Thinking and Creative Development Process. This is done along with understanding the consumer who is the Target Audience. Understanding the minds of the consumers and comprehend how the human minds works from an advertising and marketing perspective is as important as understanding the Business

4

Copywriting & Creative Production

Brainstorming Ideas and Ad Analysis of some of the best Brands are important for learning to make copies of advertisements. Therefore this paper one learns to create creative brief, marketing brief and  copy writing for print, outdoor, ambient, digital media, radio, television, etc.Learning the process from getting the creative brief to converting it into an ad.  Learning about Important design packages like Adobe Photoshop and Illustrator, InDesign, Video editing. These  are some of the skills that are taught which are relevant to the art and ad industry.

5

Brand Management

This paper one learns to Launch new products and understand the challenge of managing their life cycle from Building your brand portfolio to Translating your brand into compelling customer experiences and finally Creating brand value is what you would enjoy learning by participating in class activities

6

Advertising Agency & AD Film making

This paper  you will learn about the functioning of advertising agency from account planning to client servicing. The last part of the paper is an activity oriented participatory learning where by learners learn to create an entire TVC  campaign.  Students are exposed to all aspects of ad film making right from scripting, storyboarding, studying camera angles, lighting, production, and direction

7

Digital Marketing

This paper is an Introduction to Digital Marketing where you learn  Inbound vs Outbound Marketing, ContentMarketing, Understanding Traffic, Understanding Leads, SEO, SEM, PPC, Email Marketing, Social Media Marketing and Content Marketing

8

360 Degree Campaign Project

In this module we will discuss about how to earn through your content and how to become an independent content creator.

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Enrol Today

Education has the power to construct a path for an individual to achieve wisdom, skills, and talent. The power to create, innovate and enhance, can be developed, and inherited with the right education at the right time.

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