Diploma in
Advertising &
Marketing

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Duration

12

Months

Eligibilty

10+2 (Class 12th or equivalent)

passed, appeared or above

Course Highlight

  • 100% Placement Assistance

  • Phygital Training

  • Government Certified Course

  • From Basic to Advance

Mode

Hybrid Mode

Job Opportunites

Advertising Manager

Marketing Manager

PR Manager

BDM

About the Course

Diploma in Advertising and Marketing Communications focuses on the primary link between organizations and customers and helps develop a better understanding of how to produce more persuasive communications. The course helps to develop a greater understanding of how to produce persuasive communications and give you a broader perspective on aspects of marketing communications. The course provides opportunities to work on live or near live projects so that students can gain further experience to assist them in the workplace. The highlight of the course is that it is constantly evolving and is reflective of the current state of the industry. By ensuring that experienced advertising professionals take the student through, the program ensures that learning outcomes are current.

Learn in a Community,
Grow with the Community.

  • Mentorship Built into the Program.

Get individual attention with a dedicated
product mentor to help you through the courses and placements.

  • Learn from Passionate Industry Experts.

Industry Experts teach what they hire for. They share real life case studies and projects from their day-time jobs!

  • Network & Make Lifelong Relationships

Take classes on-campus, execute group projects, participate in fests, join clubs, network on discord or in person.

Course Modules

This module introduces to ADVERTISING – background, evolution to the contemporary landscape – the current scenario of the industry with the digital revolution emerging as a dominant channel in the Media web..

Understanding the Business Environment: Local, National & Global  is an integral part of advertising and marketing . Here you learn to understand, Business Strategy, Critical Thinking and Creative Development Process. This is done along with understanding the consumer who is the Target Audience. Understanding the minds of the consumers and comprehend how the human minds works from an advertising and marketing perspective is as important as understanding the Business.

This paper one learns to Launch new products and understand the challenge of managing their life cycle from Building your brand portfolio to Translating your brand into compelling customer experiences and finally Creating brand value is what you would enjoy learning by participating in class activities

This paper is an Introduction to Digital Marketing where you learn  Inbound vs Outbound Marketing, ContentMarketing, Understanding Traffic, Understanding Leads, SEO, SEM, PPC, Email Marketing, Social Media Marketing and Content Marketing

This paper introduces the learner to the INTEGRATED MARKETING COMMUNICATIONS, promotional tools,  the understanding of various communications tools, how they work and how to tweak your communication for these various means to get the message across.an important component of advertising& marketing is market research that help brands enter the minds of the consumer. Here learn to Create questionnaires and identify a target audience for a specific product to be launched.

Brainstorming Ideas and Ad Analysis of some of the best Brands are important for learning to make copies of advertisements. Therefore this paper one learns to create creative brief, marketing brief and  copy writing for print, outdoor, ambient, digital media, radio, television, etc.Learning the process from getting the creative brief to converting it into an ad.  Learning about Important design packages like Adobe Photoshop and Illustrator, InDesign, Video editing. These  are some of the skills that are taught which are relevant to the art and ad industry

This paper  you will learn about the functioning of advertising agency from account planning to client servicing. The last part of the paper is an activity oriented participatory learning where by learners learn to create an entire TVC  campaign.  Students are exposed to all aspects of ad film making right from scripting, storyboarding, studying camera angles, lighting, production, and direction

In this module we will discuss about how to earn through your content and how to become an independent content creator

Learn by Doing, Not by Sitting in Lectures

The FIMCMS team rigorously implements a teaching and learning approach that establishes learning outcomes for each topic, which are then evaluated through formative and summative work, in order to preserve this culture of learning excellence. Lectures, seminars, tutorials, and independent studies are all forms of instruction used in blended learning environments. Students are encouraged to speak up in class, deliver presentations, and work in groups to learn. Our ultimate objective is to help each student become an autonomous learner with excellent research and critical thinking abilities. Last but not least, a system of double marking and external inspection oversees and evaluates every student's work.

 

Quality lies at the heart of all that Myfledge does. It is an essential part of the Vision and Mission statements, and of our goal as stated in our strategic vision. We are for a comprehensive and complete Quality cycle that is a part of all that we do. Each person who is a part of the team that constitutes Myfledge is an important and committed part of the quality control process.  A vital part of the quality process is the external quality control of the programmes offered at Myfledge and the Institute itself.

 

​The accreditation of programmes helps to promote internationally recognized quality standards, assist in the mobility of labour and facilitates global recruitment. ​ An important part of the quality assurance processes in relation to the modules being taught is the feedback from students. Myfledge has in place a system of internal teaching reviews that elicit anonymous responses from students on the satisfaction with each module being delivered.  The results are used to provide feedback and guidance to the teaching team in the form of a formal report. The report provides the teaching staff with feedback to enable them to reflect and improve their performance. The analysis also provides the Academic Director with hard evidence to support, counsel and where appropriate set targets with staff to secure improvements.

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