
Certification in
SEO & SEM
This certification courses focuses on basics of Search Engine Optimazation & Search
Engine Marketing. Gain expertise in search, Learn how to get noticed in google search results
and How to run search and display ads campaigns.
Learning Objective:
âž” Understanding Search Engine Optimization (SEO)
âž” Keyword research and tools for Keyword research
âž” Creating Content for SEO
âž” Link Building and Back Links
âž” Schema Mark-up For SEO
âž” Understanding Search engine marketing
âž” Pay per click (PPC), its Importance, types, and benefits
âž” User journey of Google ads and its bidding process
âž” Display ads, video ads, and universal app ads
âž” Bing ads campaign
âž” Overview of Google Certifications
âž” Preparation for Google Ads Fundamentals Exam
âž” Preparation for Google Ads Search Advertising Exam
âž” Preparation for Google Ads Display Certification
âž” Preparation for Google Ads Mobile Certification
âž” Preparation for Google Ads Video Certification
