Certification
in SEO & SEM
Training Outcome
-
Perform keyword research using the available tools and identify target keywords
-
Execute and set-up pay-per-click (PPC) campaigns on major search engine networks
-
Measure and track the performance of campaigns and prepare reports for the key stakeholders
-
Maintain workplace health and safety
1
Introduction to Search Engines
This module helps you Learn the importance of search engine marketing and understand the benefits of online advertising compared to other forms of advertising. Learning to understand Advertising on Google, Bing, Yahoo and other search engines, networks, and websites is part of this module along with learning How Search Engines Work, what is Search Engine Crawling, Processing and Indexing
2
Research & Identify Target Keywords
This module gives an Introduction to keywords and choosing the right keywords based on the business angle
• what do customers search on search engine?
• the various types of keywords matches and the significance of each keyword match type.
3
Introduction to Google SEO & SEM
In this session we will discuss about how pictures are an important tool for selling your content and making audience relate to your story. We will learn the basics of photography, finding your niche, building a portfolio, to finding clients, getting published, building your social media presence and mastering the art of self-promotion.
4
On Page & Off Page Optimization
In this module you learn to rank your website on Google and increase your brand's organic traffic, and to look at more than your on-page SEO strategy. many off-page SEO tactics you can use, including: brand building, citation building, content marketing, social media, and much more. On-page SEO covers the tactics you use on your site that help search engines understand your content better and rank. learn the techniques of Off-page SEO including activities from or ""behind the scenes"" of your website.
5
Pay Per Click Campaigns
Whether you’ve heard a little about PPC marketing and are curious to learn more….. Get a basic understanding of how PPC advertising works in this last module.
