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Image by Glenn Carstens-Peters

Certification in Content & Creative Writing

This course is about learning about content writing and how one can go about becoming an
expert content writer. It covers various facets related to content writing and includes tips and
methods to improve one's content.


Learning Objective:
âž” LEARN the core concepts of Content Writing, Copywriting & Content Marketing
âž” INCREASE your website/ blog traffic, sales and conversions by writing powerful content
âž” IDENTIFY your ideal reader or target audience and create buyer persona
âž” USING storytelling to encourage the reader to join your email list or buy from you.
âž” DEVELOP effective copywriting skills: writing powerful headlines, call to actions and persuade
readers
âž” HOW to write interesting content that readers will love & share
âž” OPTIMIZING the content correctly to get better search engine rankings
âž” CREATE a solid marketing plan to promote & share content with readers
âž” STAND out from the crowd by polishing your writing skills
âž” CHALLENGES you may face as a writer & tactics to overcome them
âž” QUALITIES that will make you a successful writer
âž” AVOID writing mistakes & save time
âž” BLOG WRITING tips to get more traffic

Image by Andrew Neel

What you will learn

02

Digital Content

03

Writing for Business
& Marketing

04

Writing for
Social Media

05

Creative Writing

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