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Certification in
Social Media Marketing

Whether you’ve been tinkering with social media platforms for your business already or are
completely new to the field of digital marketing, you’ve come to the right place. This three months
program, developed by digital marketing experts at Fledge together with experts of social media,
includes an industry-relevant curriculum designed to prepare you for an entry-level role in social
media marketing.


After an introduction to digital marketing and major social media platforms, you’ll learn to
establish an online presence, create posts, build a following, and manage your social media
accounts. You’ll develop skills in creating and managing advertising campaigns in social media
and learn to evaluate the results of your marketing efforts.
Throughout the program, you’ll get to practice your new skills through hands-on projects. Our
projects offer an opportunity to apply social media marketing skills practically. From establishing
your business goals and brand to creating and evaluating an ad campaign, you’ll work directly
within social media platforms to create engaging and relevant content, discover the ins and outs
of each social media platform, practice analyzing metrics, and more. Your results will include a
portfolio you can share with a future employer or use at your own business.

Image by Andrew Neel

What you will learn

02

Develop Social Media Strategy

03

Implement the Social Media Strategy

04

Prepare and Manage the Budget

05

Prepare Analytical Report for Social Media